ABOUT
I'm a lead product and service experience designer based in San Francisco. I have 8 years of working experience across different areas under the UX umbrella. BA User-Centered Design 2010 + Master Design and Technology 2014.
The projects I like the most are related to social innovation, psychology, immersive experiences, data, travel and outdoors.
justice advocate
Sci-fi and Fantasy
BACKGROUND
I started my BA in User centered design in 2006. I’ve been a designer ever since,
with occasional creative projects outside of professional interests.
UX design
My UX strategy for Explora helped them increase sales 60%. I've won several hackathons as sole UX in my teams
Interaction design
I've created interactive environments that earned me recognition from SFAI, Sf Examiner, GevMag and Gray Area
Strategic Branding
My past design work focused on the information design, branding and strategy for new products and services
PROCESS
Each project has its own process. Yet I follow design thinking and human centered methodologies all the way through any design project.
User Research
Interviews, Contextual inquiry, Shadowing, Competitive analysis, Desktop research, Surveys, IDEO cards, User story mapping, Affinity diagrams, etc
Ideation
Information architecture and user experience design strategy based on personas and user scenarios that correspond to the user research
Prototyping
Sketching, wireframing and prototyping with constant user feedback until meeting an ideal (or good quality) solution within the constraints
TOOLS
REFERENCES
Diana was part of a 2 member team to help suggest a complete redesign of the US Servas website, usservas.org. The suggested redesign was so clear and powerful that the US Servas board was energized to fund a full blown redesign based on her vision for a new US Servas website
– Recommendation by Mary Jane Mikuriya
Peace Secretary, Key Person Committee, N Calif. Regional Coordinator, Interviewer at US Servas
